Cartier’s rise among younger collectors signals more than a passing trend. As Gen Z turns away from ubiquitous steel sports watches, design, cultural relevance, vintage character, and understated style are redefining what makes a watch desirable.
Audemars Piguet has unveiled a new Royal Oak Concept Flying Tourbillon created in collaboration with Japanese-Korean artists Yoon Ahn and Verbal. Limited to 150 pieces, the watch combines titanium, black aventurine, and a striking red-accented flying tourbillon.
Enthusiasm, scepticism from collectors, and sharp strategic analysis from industry observers — the reaction for Audemars Piguet x Swatch is remarkably nuanced.
