Ad
Ad
Ad
Ad
Ad
Ad

IWC

A Spotlight: IWC’s Ceramic Revolution - How IWC battled challenging times with innovation, becoming the trailblazer of a new material in watchmaking
Born from the pressures of the quartz crisis, IWC’s embrace of ceramic reshaped modern watchmaking. From early zirconium oxide cases to Ceratanium, this feature traces how innovation under pressure turned Schaffhausen into a materials trailblazer.
4 minutes
Jul 15, 2026
IWC Gives the Ingenieur Automatic 35 a Fresh New Look - It's pool season
IWC Schaffhausen expands its Ingenieur Automatic 35 collection with a fresh "Pool" dial, adding a vibrant new option to the 35mm luxury sports watch. The latest model retains the collection's distinctive integrated-bracelet architecture, sophisticated dial pattern, and finely finished steel case.
3 minutes
A Classic Goes Full Black: Meet the IWC Portugieser Chronograph Ceratanium - All black everything
With the new Ref. IW371631, IWC Schaffhausen presents a striking reinterpretation of its iconic chronograph in an all-black execution. The 41mm case is crafted from Ceratanium, the brand’s proprietary high-tech material that combines cutting-edge performance with a distinctive aesthetic
3 minutes

IWC Schaffhausen and George Russell Unveil Two Limited Pilot’s Watches in Signature Racing Blue

The Swiss manufacture teams up with Mercedes-AMG Petronas Formula One driver George Russell on two ceramic pilot’s watches, translating the racer’s personal design codes into a chronograph and an automatic model, each limited to 1,063 pieces.
3 minutes
Feb 20, 2026

The Iconic Pilot: A Watch Test of the IWC Mark XX

IWC has maintained and developed the Mark, its classic pilots’ watch, for decades, while giving it progressively higher designation numbers. But with the latest Mark, you can see many similarities to another star of the brand.
11 minutes
Dec 24, 2025

IWC Rings in the Lunar New Year with the Portugieser Automatic 42 Year of the Horse

IWC Schaffhausen celebrates the upcoming Year of the Horse with the Portugieser Automatic 42 Year of the Horse, a 500-piece limited edition honoring vitality, progress, and freedom of spirit through refined craftsmanship and symbolic design.
3 minutes
Oct 31, 2025
IWC Introduces IWC. Curated.: A Certified Selection of Historical Watches
Joining the ranks of brands like Rolex and Jaeger-LeCoultre, IWC Schaffhausen launches its own program for expertly restored vintage timepieces. "IWC. Curated." offers collectors the chance to acquire hand-picked watches from the brand’s most significant eras, now available in select boutiques worldwide.
3 minutes
Sep 18, 2025
Ad
Ad
Ad
Ad
Ad