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Swatch

1,969 pieces, a price from 1969: The MoonSwatch Mission to the Moon 1969

Swatch Turned a Watch Launch Into an Admissions Process — the Gold's the Bragging Right - New MoonSwatch

© Swatch
Volan Watches – Type One, automatic watch for the keychain
Automatic Watches
No interest in waiting lines: Fascinating alternatives to the Royal Pop
From pocket watches to pendants and necklaces - the unusual watch formats making a comeback
6 minutes
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Johannes Beer
May 23, 2026
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Audemars Piguet x Swatch Otto Rosso
Pocket Watches
Royal Chaos: When a Swatch Drop Becomes a Global State of Emergency
Days of camping, fainting spells, fistfights — and resale prices reaching $8,000. What's really going on?
6 minutes
Pusch-Portrait-Author-Daniela-Pusch-WatchTime.jpg
Daniela Pusch
May 16, 2026
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Swatch x Audemars Piguet, Hand Wound Pocket Watch
Hand-wound movement
Genius or a Letdown: What Collectors and Industry Insiders Really Think of Swatch × Audemars Piguet
Enthusiasm, scepticism from collectors, and sharp strategic analysis from industry observers — the reaction for Audemars Piguet x Swatch is remarkably nuanced.
4 minutes
WatchTime-DE-Johannes-Beer.jpg
Johannes Beer
May 16, 2026
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Swatch x Audemars Piguet – Royal Pop, pocket watch
Hand-wound movement

Bye Bye Labubu and Hermès Charms: The Royal Pop Is the New It-Object for Your Bag

Why the new Swatch x Audemars Piguet isn't just a pocket watch anymore.
5 minutes
WatchTime-DE-Johannes-Beer.jpg
Johannes Beer
May 13, 2026
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Audemars Piguet x Swatch
Pocket Watches

Swatch x Audemars Piguet: The $400 Royal Oak Exists. It Fits in Your Pocket.

Audemars Piguet just put its most iconic design in a pocket watch made by Swatch. The watch world will never be the same.
5 minutes
Pusch-Portrait-Author-Daniela-Pusch-WatchTime.jpg
Daniela Pusch
May 12, 2026
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Pop collection by Swatch, colorful watches with quartz movement
Quartz Watches

Pop, Plastic, Practicality: Revival of the Revolutionary Swatch Concept of the 1980s

The innovative system with which Swatch and Audemars Piguet are set to shake up the Watch World.
4 minutes
WatchTime-DE-Johannes-Beer.jpg
Johannes Beer
May 12, 2026
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Swatch x Audemars Piguet Teaser
Automatic Watches

Swatch x Audemars Piguet: "Royal Pop" Is Official

Swatch x Audemars Piguet: "Royal Pop" officially confirmed — the story behind the new collaboration, and when does it hit the market?
4 minutes
Pusch-Portrait-Author-Daniela-Pusch-WatchTime.jpg
Daniela Pusch
May 10, 2026
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Swatch
Is Swatch Teasing Its Next MoonSwatch-Level Collaboration? - This could be big
Swatch has begun teasing a new release for May 16, with cryptic “X Swatch” messaging, pop-art visuals, and speculation pointing in several directions — including, perhaps optimistically, Audemars Piguet.
4 minutes
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Caleb Anderson
May 6, 2026
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Swatch x Guggenheim, four watches, title
Quartz Watches
Meet the Swatch × Guggenheim Collection - Art for the Wrist
Swatch’s newest art collaboration shrinks museum masterpieces into everyday wristwear. In partnership with the Guggenheim Museum New York and the Peggy Guggenheim Collection in Venice, the brand introduces four new Originals models inspired by 20th‑century works from Degas, Monet, Klee, and Pollock.
3 minutes
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Sabine Zwettler
Feb 18, 2026
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Swatch: Riding the Clouds, Title
Quartz Watches
Swatch Welcomes the Chinese New Year with the "Riding the Clouds"
Galloping horses, flames and clouds, and a transparent case: with Riding the Clouds, Swatch welcomes the Chinese New Year with a bold expression of energy, movement, and renewal.
3 minutes
Sabine-Zwettler-WatchTime-Autor-Freelance.jpg
Sabine Zwettler
Jan 21, 2026
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