CODE41, human-powered watchmaking
Founded in 2016 by designer Claudio D’Amore, CODE41 isn’t a classic watchmaking brand. A pioneer at heart, the young Swiss team has set itself the mission of transforming mechanical watchmaking into an exceptional collective adventure. An ambition borne by exceptional characteristics: total transparency and superior expertise, as well as an immense community of enthusiasts who identify with this innovative and disruptive approach. Thanks to CODE41, everyone can take part in the creation of their dream watch in a one-of-a-kind collaborative system. A concept that’s in tune with its era, and one meeting with ever more resounding success.
UNIFY, inspiring community watchmaking
In response to the economic and geopolitical turmoil affecting the world, CODE41 presents UNIFY, a collection with a timeless design and a genuine plea for tolerance, equality, and diversity. Creativity is at the heart of the project, as every year four limited editions are created in collaboration with artists and personalities chosen for the strength of their commitment. UNIFY thus goes beyond the bounds of gender, age and origin in order to unite everyone around positive, courageous and universal values.
SHAROZ by CODE41: 88 pieces to promote equity
To launch the UNIFY collaboration, CODE41 has joined forces with Sharoz Makarechi, an American artist and activist who fled the Islamic Revolution in Iran. Committed to fighting all forms of discrimination, she leads her battle with the brands she has created, organizing think tanks and cultural events, and even producing award-winning films on the international stage. It is to her limitless creativity that UNIFY owes the powerful symbols of its first limited edition: the closed fist, a symbol of unity and the defense of human rights, and the Equity Flag, which represents equality among all peoples.
UNIFY, a vast selection of models, a unique opportunity
In addition to the limited editions, UNIFY offers three permanent models: anthracite blue, polished steel, and a white dial adorned with the Equity Flag. These watches are available with an automatic mechanical or quartz movement, both Swiss-produced. The new UNIFY models can be pre-ordered from June 19 to July 31, exclusively on the CODE41 website.
To learn more, visit CODE41, here.
Now here’s an enterprise that checks all the right boxes. Activist = self-righteous ideologue from hell. Tolerance = the virtue of a man without convictions. Equality = nothing that exists is better than anything else that exists. E.g., sightedness is no better than blindness. Mozart is no better than gangsta rap. Diversity = crypto-racism that hates diversity of opinion.