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America's no. 1 watch magazine

H. Moser & Cie. Endeavour Flyback Chronograph Dual Time Date: wrist

H. Moser & Cie. Introduces the Endeavour Flyback Chronograph Dual Time Date - Three complications, one intuitive display

© H. Moser & Cie. 
Rado DiaStar Original Skeleton Limited Edition, blue watch, title
Skeleton Watches

Rado Adds a Splash of Summer Color to the DiaStar Original Skeleton - A July skeleton

Rado brightens up the DiaStar Original Skeleton with three colorful limited editions. Produced in runs of 555 pieces each, the new models combine vibrant summer hues with a fully skeletonized movement and the unmistakable design of one of the brand’s most enduring icons.
3 minutes
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Sabine Zwettler
Jul 6, 2026
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Titanium Watches

Introducing the Straum Jan Mayen Frozen Metal Titanium - The Norwegian microbrand's first integrated titanium bracelet, with a blast of icy vibes

The Norwegian nature that inspires Straum dials manifests as a chilly treatment in all lightweight titanium.
4 minutes
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Zen Love
Jul 6, 2026
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Ferdinand Berthoud
When Heritage Designs the Future: A Spotlight on Ferdinand Berthoud - How an 18th-century chronometer legacy shapes one of modern haute horlogerie’s most uncompromising brands
Ferdinand Berthoud is a young brand with a lot of heritage and uses that combination to the fullest to achieve new heights in haute horlogerie.
5 minutes
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Martin Green
Jul 6, 2026
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Corum Heritage Coin: titel
Gold Watches
Corum Revives the Coin Watch for America’s 250th Anniversary with 50 State-Inspired Editions - 50 states, 50 designs
To celebrate the 250th anniversary of the United States, Corum reimagines its historic Coin Watch in a collection of 50 state-themed editions. The Heritage Coin collection comprises 250 watches in total and pays tribute to both American history and one of Swiss watchmaking’s most recognizable designs.
3 minutes
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Sabine Zwettler
Jul 4, 2026
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Breitling Avenger B01 Chronograph 42 Night Mission America250 SB01464A1C1X1 and Breitling Avenger Automatic 42 America250 A173281B1C1X1: Front
Automatic Watches
Red, White, & Blue: Watches Celebrating America’s 250th Anniversary - The Semiquincentennial, say that five times fast
From Swiss-made chronographs honoring the Semiquincentennial to American military-inspired field watches and a heritage-driven Benrus's limited edition and a tribute from Britain, these timepieces mark 250 years of American history through craftsmanship, symbolism, and patriotic design.
8 minutes
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Sabine Zwettler
Jul 3, 2026
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Omega Seamaster

The History and Evolution of the Omega Seamaster - A decade-by-decade look

From its postwar beginnings to the depths of the modern Ultra Deep, the Omega Seamaster has evolved through decades of shifting technology, culture, and design. This feature from our Special Design Issue traces how one collection adapted to each era while remaining unmistakably a Seamaster.
5 minutes
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Martin Green
Jul 3, 2026
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Skeleton Watches

A Closer Look at Skeletonized Watches - A Spotlight

Showing what is happening inside a mechanical watch gives new appreciation to the art of watchmaking, when less is actually more.
6 minutes
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Martin Green
Jul 3, 2026
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Women's Watches

Perfect For Her: A Closer Look at Six Women's Watches

Today’s women’s watches appeal to those who want a special timepiece that suits them exactly. Offering sparkle and brilliance not found on men’s watches or a special fit for a slender wrist, these models are also a perfect holiday gift.
5 minutes
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Dara Hinshaw
Jul 2, 2026
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Bremont Limited Edition Terra Nova HRR Chronograph: wrist, title
Chronographs

Bremont Celebrates Henley Royal Regatta with Limited-Edition Terra Nova HRR Chronograph - Ready to row

Limited to 150 pieces, Bremont's latest Terra Nova Chronograph honors its role as Official Timing Partner of the Henley Royal Regatta with a regatta-inspired stroke counter, distinctive blue-and-white colorway, and a 62-hour automatic movement.
3 minutes
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Sabine Zwettler
Jul 2, 2026
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Louis Erard 2340 Mauve und 2340 Forest: two watches, title
Sports Watches
Louis Erard Adds to 2340 Collection with the Mauve and Forest Editions - A distinct display of minimalism
Louis Erard expands its 2340 collection with the new Mauve and Forest editions. Integrated design, lightweight materials, and distinctive textured dials define the latest additions.
3 minutes
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Sabine Zwettler
Jul 2, 2026
Luxury Watches
Mauron Musy Introduces the MU09 NODE° to the U.S. Collector Community - A closer look at Mauron Musy’s U.S. debut for the MU09 NODE°
The Swiss independent brought its new micro-rotor watch to collectors in New York and Miami as it looks to build a deeper presence in the American market.
5 minutes
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Caleb Anderson
Jul 2, 2026
Longines Conquest Heritage Central Power Reserve: title
Automatic Watches
Longines Refreshes the Conquest Heritage Central Power Reserve - Now equipped with a light blue opaline dial
Longines expands its Conquest Heritage Central Power Reserve collection with a refined light blue opaline dial, available on a bracelet or gray leather strap. The vintage-inspired model showcases one of the brand’s most distinctive complications: a central rotating-disc power reserve display first introduced in 1959.
3 minutes
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Sabine Zwettler
Jul 2, 2026
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Sponsored: Bulova’s Lunar Pilot “Black Hole” Brings the Collection to 41mm - The most wearable Lunar Pilot yet
Bulova brings the Lunar Pilot collection to a smaller 41mm case with the limited-edition “Black Hole,” a matte-black chronograph rooted in one of the most compelling chapters of the brand’s Apollo 15 history.
4 minutes
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WatchTime Team
Jul 1, 2026
Doxa SUB 200 T.GRAPH II, silver: wrist, title
Dive Watches
Doxa Revives the SUB 200 T.GRAPH - One of the earliest dive chronographs returns to the market
Nearly six decades after its debut, Doxa brings back one of the earliest dive chronographs. The new SUB 200 T.GRAPH II arrives with refined proportions, a Sellita automatic chronograph movement, and an expanded lineup that includes a new Caribbean Blue dial.
3 minutes
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Sabine Zwettler
Jul 1, 2026
Grand Seiko

Grand Seiko Renews the Evolution 9 Collection - New dials, better bracelets, and U.F.A. Spring Drive accuracy

Grand Seiko is renewing the core Evolution 9 Collection with nine updated references, revised nature-inspired dials, improved bracelets, micro-adjust clasps, and broader use of its ±20-seconds-per-year Spring Drive U.F.A. Caliber 9RB2.
6 minutes
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Caleb Anderson
Jul 1, 2026
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Movado Celebrates 145 Years of Swiss Watchmaking with the Heritage Kingmatic and Alta Centurion - Sponsored

Founded in La Chaux-de-Fonds in 1881, Movado celebrates its 145th anniversary with two new releases: the revived Heritage Kingmatic and the contemporary Alta Centurion chronograph.
4 minutes
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WatchTime Team
Jun 30, 2026
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Urwerk UR-120 Blue Planet: wrist, title
Urwerk

Urwerk Introduces the UR-120 Blue Planet - The final chapter

Urwerk concludes its UR-120 trilogy with the Blue Planet edition, a 20-piece limited series combining a deep-blue case, sophisticated satellite-hour display and a mechanically animated "salute" complication.
3 minutes
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Sabine Zwettler
Jun 30, 2026
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Military Watches

Born to Serve: Spotlight on Military Watches - The interaction in design between military watches and their civilian siblings

Built for combat but embraced far beyond it, military watches have shaped wristwatch design for more than a century. This feature looks at how battlefield requirements — legibility, durability, and function — continue to influence the watches we wear today.
5 minutes
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Martin Green
Jun 30, 2026
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Interviews

Citizen Eco Drive
Inside the Evolution of the Citizen Eco-Drive and Its 50th Anniversary - An interview with Shoichiro Morita and Yoshihisa Yajima
Marking 50 years of Eco-Drive, Citizen reflects on its light-powered technology, from solving quartz battery limits to shaping the brand today. Shoichiro Morita and Yoshihisa Yajima discuss its origins, evolution, and ongoing relevance.
3 minutes
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Caleb Anderson
Apr 3, 2026
Blancpain
An Interview with Blancpain CEO Marc A. Hayek
As Blancpain looks beyond the 70th anniversary of the Fifty Fathoms, President and CEO Marc A. Hayek discusses what’s next for the iconic dive watch, the impact of the Blancpain x Swatch collaboration, the brand’s long-standing Ocean Commitment, and the high-complication movements shaping Blancpain’s future.
7 minutes
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Ruediger Bucher
Jan 9, 2026
Photo by: Kyna Uwaeme (www.kynauwaeme.com)
Interview
An Interview with Thomas Fleming on His New Brand, Fleming
11 minutes
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Martin Green
Mar 21, 2024
Parmigiani-Fleurier-CEO-Guido-Terreni
Interview
Talking Shop With Parmigiani Fleurier CEO Guido Terreni
4 minutes
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Martin Green
Jul 10, 2022
Ba111od Chapter 7 Skeleton
Automatic Watches
Meet the Ba111od Chapter 7 Skeleton - A skeletonized sports watch with integrated steel bracelet
With the Chapter 7 Skeleton, Ba111od expands its sporty-elegant collection with an open-worked model featuring an anthracite PVD coating, an integrated steel bracelet, and a Swiss automatic movement. The watch combines skeletonized mechanics with an accessible price point.
3 minutes
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Ruediger Bucher
Jun 29, 2026
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Rolex Daytona Platinum, Automatic Chronograph
Luxury Watches
The Myth of the "Grail Watch" - Dream watch or the thrill of the hunt?
Why some watches are pursued for a lifetime – and why the hunt often means more than ownership.
6 minutes
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Johannes Beer
Jun 29, 2026
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WatchTime
WatchTime New York Returns to Gotham Hall October 16–18, 2026 - Tickets on sale now
The three-day collector event returns to Manhattan with VIP programming, brand presentations, hands-on access, and the over thirty incredible watchmakers.
4 minutes
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WatchTime Team
Jun 26, 2026
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Rado Captain Cook High-Tech Ceramic Chronograph, Ref. R32195202: title
Chronographs
Rado Expands Captain Cook Collection with Blue High-Tech Ceramic Chronograph - Metallic sheen, no metal
Rado introduces a striking new blue edition of its Captain Cook High-Tech Ceramic Chronograph. Combining a deep-blue dial and ceramic bezel with a plasma high-tech ceramic case, the latest model blends dive-watch capability with contemporary materials and refined aesthetics.
3 minutes
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Sabine Zwettler
Jun 26, 2026
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Altiplano Ultimate Concept
Slim Watches
When Millimeters Matter: The Slim Art of Ultra-Thin Watchmaking - Piaget, Richard Mille, Bulgari, Jean Lassale, Blancpain, and Cartier
Exploring the complexities of creating ultra-slim watches
6 minutes
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Martin Green
Jun 26, 2026
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Watch Auctions

Marteau & Co Just Proved Its Maker's Fee Is More Than Just a Nice Idea - The Heat Wave auction results

The Geneva auction house's third sale sold every lot, broke records for Kari Voutilainen and Vianney Halter, and showed that its watchmaker-first model can bring out serious watches and serious bidding.
5 minutes
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Caleb Anderson
Jun 25, 2026
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Blancpain Villeret Ultraplate, 6224N_1135_55B: title
Dress Watches

Blancpain Expands the Villeret Collection with New 38 mm Ultraplate and Compact Moon Phase Models - An elegant salmon

Blancpain introduces a new 38mm version of its Villeret Ultraplate, including the collection’s first-ever salmon dial, alongside new 29.2mm Villeret Phases de Lune models. The latest additions bring the refined design updates unveiled in 2025 to smaller case sizes while retaining the collection’s hallmark elegance.
4 minutes
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Sabine Zwettler
Jun 25, 2026
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Favre Leuba Deep Raider Revival, wrist, title
Dive Watches

The Favre Leuba Deep Raider Revival Returns in Bold Orange - Vivid, orange, and ready for the deep

Favre Leuba expands its Deep Raider Revival line with a vivid orange edition that reinterprets the brand’s 1970s dive watch heritage, pairing vintage inspiration with modern mechanical performance and 300 meters of water resistance.
4 minutes
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Sabine Zwettler
Jun 25, 2026
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Bell & Ross BR-05 Chrono S.T. Dupont: title
Chronographs

Bell & Ross and S.T. Dupont Celebrate the Art of Cigars with the BR-05 Chrono - A special model inspired by the world of premium cigars

Bell & Ross partners with French luxury house S.T. Dupont for a special edition of the BR-05 Chrono inspired by the world of premium cigars. It comes in a two-tone case complemented by a dial in warm tobacco tones.
3 minutes
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Sabine Zwettler
Jun 25, 2026
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Bulgari Bulgari Aluminium 2026, 104309, blue dial, title
Automatic Watches
Embracing Summer: Meet the Two New Bulgari Bulgari Aluminium Watches - Lightweight materials combined with distinctive Italian design
Bulgari expands its sought-after Bulgari Bulgari Aluminium collection with two fresh summer-ready models. Presented in a striking monochrome white version and a limited-edition blue-dial variant, the lightweight sports watch continues to blend Italian design flair with Swiss watchmaking expertise.
3 minutes
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Sabine Zwettler
Jun 25, 2026
Vulcain Cricket Titanium: title
Alarm Watches
In the Vulcain Cricket Titan, the President’s Watch Finds a New Voice - A new chapter in the story of its time-honored alarm watch
For the first time, the Vulcain employs titanium for key movement components, enhancing not only comfort and performance but also the unmistakable sound that has defined the Cricket for nearly eight decades.
3 minutes
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Sabine Zwettler
Jun 24, 2026
Perrelet
Dynamic Design: Spotlight on Perrelet - How functionality and aesthetics go hand in hand at the unique watchmaker
Founded on the invention of automatic winding, Perrelet has built a modern design language around motion itself. From early double-rotor concepts to today’s Turbine and Peripheral collections, the brand turns mechanical function into a defining visual signature.
5 minutes
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Martin Green
Jun 24, 2026
Digital Watches
Amida's Digitrend Finally Gets the Lume It Deserves - A digital-mechanical throwback evolves
The Open Sapphire (OS) version of the brand's flagship product took its '70s design into the 21st century, and now it takes the concept event further with the OSII Black.
4 minutes
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Zen Love
Jun 23, 2026
Citizen Promaster Wave Tracker, JV3000-13E_JV3001-53E_JV3002-51E: Title
Solar Watches
Citizen Promaster Wave Tracker: A New Eco-Drive Sailing Watch for Regattas and Life at Sea - The ocean calls
Citizen expands its Promaster Marine collection with the new Wave Tracker, an analog-digital sailing watch equipped with a regatta timer, tide graph, moon phase display, and sunrise and sunset times for 203 locations worldwide.
4 minutes
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Sabine Zwettler
Jun 23, 2026
Arnold & Son Perpetual Moon 41.5 Steel Colours of the Moon, ref. 1GLBS.M01A.C1242S, front
Moon Phase Watches
Arnold & Son Unveils the Perpetual Moon “Colours of the Moon” - Moonlight in new hues
Arnold & Son expands its Perpetual Moon collection with three stainless-steel limited editions. Each model combines a moon-phase display with a watchmaking first: PVD-coated mother-of-pearl is used for both the dial and the celestial backdrop.
3 minutes
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Sabine Zwettler
Jun 23, 2026
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TAG Heuer
TAG Heuer and TaylorMade Team Up on the Connected Calibre E5 Golf Watch - Built for the course, the data, and the post-round excuses
TAG Heuer and TaylorMade bring golf analytics to the wrist with a limited-edition Connected Calibre E5 featuring Strokes Gained analysis, automatic shot detection, and a co-branded Spider putter.
6 minutes
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Caleb Anderson
Jun 22, 2026
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Seiko Presage Classic Series, ref. HCC008, front
Dress Watches
Seiko Presage Celebrates the Beauty of Tomioka Silk - One of Japan’s most celebrated textile traditions, evoked through dial-work
Seiko expands its Presage Classic Series with four new models inspired by Tomioka silk, one of Japan’s most celebrated textile traditions. Featuring richly textured dials, a new 38-mm case size, and the automatic Caliber 6R51, the collection includes a limited edition of 2,000 pieces.
4 minutes
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Sabine Zwettler
Jun 22, 2026
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enamel
RGM Introduces the Model 151 “Snoopy Flying Ace” with Grand Feu Enamel Dial - The Flying Ace takes flight on a grand feu enamel dial
RGM brings Snoopy’s World War I Flying Ace persona to its aviation-inspired Model 151, with a grand feu enamel dial leading the new release.
3 minutes
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Caleb Anderson
Jun 22, 2026
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Tudor Pelagos
A Modern “Milsub": A Spotlight on the Tudor Pelagos FXD
A modern tribute to U.S. Navy dive watches, the Pelagos FXD from Tudor pairs a matte black dial and titanium case with fixed strap bars and a purpose-built tool-watch design.
5 minutes
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Roger Ruegger
Jun 22, 2026
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Maurice Lacroix Pontos S Solar Chronograph: title
Solar Watches
Maurice Lacroix Debuts Pontos S Solar Duo - Light-driven sports performance
With the new Pontos S Solar and Pontos S Solar Chronograph, Maurice Lacroix expands its sportiest line for the first time with Swiss solar quartz movements, pairing light-powered efficiency with robust 200-meter water resistance and a distinctly summer-ready aesthetic.
3 minutes
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Sabine Zwettler
Jun 21, 2026
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Audemars Piguet Royal Oak Concept Flying Tourbillon Yoon and Verbal
Tourbillon Watches
Audemars Piguet Royal Oak Concept: Flying Tourbillon by Yoon and Verbal
Audemars Piguet has unveiled a new Royal Oak Concept Flying Tourbillon created in collaboration with Japanese-Korean artists Yoon Ahn and Verbal. Limited to 150 pieces, the watch combines titanium, black aventurine, and a striking red-accented flying tourbillon.
4 minutes
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Ruediger Bucher
Jun 19, 2026
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Longines
Blast from The Past: A Vintage Look at the Longines Signet - A historical hands-on
In the 1950s, success was celebrated by treating yourself to an elegant, diamond-set watch. One of the most precious offerings of those days was the Signet, made by Longines, which was itself a symbol of the great success the brand enjoyed.
5 minutes
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Martin Green
Jun 19, 2026
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Advertisement
Introducing the KUBO, a New Small-Seconds Collection from KIWAME TOKYO ASAKUSA - Sponsored
The new KUBO collection from KIWAME TOKYO ASAKUSA pairs compact 37mm proportions with lacquer dials, a Miyota automatic movement and a recessed small-seconds display inspired by the Japanese idea of a hollow or recessed space.
5 minutes
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WatchTime Team
Jun 18, 2026
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Longines The Longines Master Collection 2026: title
Automatic Watches
Master Class: Longines Reimagines the Master Collection - An enduring pursuit of excellence
Longines has unveiled a comprehensively redesigned Master Collection, introducing new models in 30mm, 34mm, 39mm, and 41mm case sizes. Updated dials, reworked cases and bracelets, and state-of-the-art automatic movements underscore Longines' enduring pursuit of elegance.
3 minutes
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Sabine Zwettler
Jun 18, 2026
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