America's no. 1 watch magazine

14 Milestones That Shaped Omega Watch History - From the first Omega caliber to James Bond and the Ultra Deep

Pilot's Watches

The Longines Spirit Pilot Goes Blue - Two pilot watches, one fresh shade of blue

Longines adds two blue-dial models to its Spirit collection, a new 39mm Spirit Pilot and Spirit Pilot Flyback versions, available on bracelets and rubber straps.

3 minutes

Sabine Zwettler

Sep 24, 2026

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Luxury Watches

Breguet Introduces Latest Marine 5517 and Marine Chronographe 5527 - Nautical elegance, precious metal, and new guilloché

Breguet updates the Marine 5517 and 5527 with new hand-guilloché dials in gold and titanium, Breguet Arabic numerals, and fresh color combinations.

4 minutes

Sabine Zwettler

Sep 24, 2026

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Pilot's Watches

Formex Launches the AirField - A field watch takes to the skies

Formex takes its 40mm titanium Field platform into aviation with the new AirField, combining cockpit-inspired legibility, 150-meter water resistance and a 65-hour power reserve.

3 minutes

Sabine Zwettler

Sep 24, 2026

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Perpetual Calendar

Vacheron Constantin Marks 30 Years of the Overseas with an Ultra-Thin Perpetual Calendar - Three decades of the Overseas

Vacheron Constantin celebrates 30 years of the Overseas with a special edition featuring an ultra-thin perpetual calendar, new azure dial and white-gold case.

3 minutes

Sabine Zwettler

Sep 24, 2026

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Citizen The Citizen Tosa Washi Dial Limited Edition AQ4100-65X: title

Solar Watches

Citizen Brings Tosa Washi to Two THE CITIZEN Limited Editions - Japanese washi meets light-powered precision

Two limited editions combine handcrafted Tosa washi paper dials with light-powered Eco-Drive technology and an annual accuracy of ±5 seconds.

3 minutes

Sabine Zwettler

Sep 23, 2026

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WatchTime

7 Standout Watches Headed to WatchTime New York 2026 - From diamond-set high watchmaking to Dakar-ready sports watches

New releases from MB&F, DANIEL ROTH, gérald genta, Zenith, Citizen, Norqain, and Bell & Ross are headed to Gotham Hall.

5 minutes

Caleb Anderson

Sep 23, 2026

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Sports Watches

Introducing the Delma Midland - A meteorite dial with a sporty edge

The new latest Midland combines the versatility of a go-anywhere, do-anything timepiece with a distinctive dial made from genuine Muonionalusta meteorite.

3 minutes

Sabine Zwettler

Sep 23, 2026

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Tool Watches

Panerai Brings Its 1990s Luminor to 42mm - Smaller case, full-strength Luminor specs

Panerai revisits its distinctive 1990s Luminor design with three new 42mm models featuring the P.980 automatic movement and 500-meter water resistance.

4 minutes

Sabine Zwettler

Sep 22, 2026

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Field Watches

Cosmic Blue: Hamilton Launches New Khaki Field Murph 38 mm with a Refined Gradient Dial - A journey through time, space, and cinematic storytelling

Hamilton reinterprets the Khaki Field Murph 38 mm with a deep blue, grainy-textured dial that evokes a journey through the vastness of space.

3 minutes

Sabine Zwettler

Sep 22, 2026

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Rolex: GMT-Master II 126710BLNR with Oyster bracelet

GMT Watches

Seven of the Best Alternatives to the Rolex GMT-Master II - Seven travel watches that take the GMT in different directions

From Citizen and Longines to Tudor, Omega, and Vacheron Constantin, these seven traveler-GMT watches offer compelling alternatives to the Rolex GMT-Master II.

9 minutes

Ruediger Bucher

Sep 22, 2026

Doxa SUB 300 Ti5 Orange Professional: title

Dive Watches

Meet the Doxa SUB 300 Ti5 - The iconic dive watch goes fully titanium

Doxa brings Grade 5 titanium back to its permanent collection with seven new versions of the SUB 300, including a fully luminescent Whitepearl.

3 minutes

Sabine Zwettler

Sep 21, 2026

Grand Seiko Elegance Collection SBGW325 'Arabic Blue': title

Hand-wound movement

Introducing the Grand Seiko Elegance Collection SBGW325 “Arabic Blue” - An unusual face for a Grand Seiko

Grand Seiko’s limited-edition SBGW325 revives the rare Arabic numerals of its first manually wound 9S watch from 2001, paired with a deep indigo dial.

3 minutes

Sabine Zwettler

Sep 21, 2026

Sopwith

Hands-On with the Sopwith Aero Marquis Nieuport 28 - Aviation history, recast

With a case made from a WWI aircraft engine and a parcel prepared to 1924 postal specifications, the Sopwith Aero Marquis Nieuport 28 takes its history seriously. We go hands-on to see how that enthusiasm wears.

6 minutes

Caleb Anderson

Sep 21, 2026

Tissot PRX Quartz Chronograph T137.417.11.041.00: front

Quartz Watches

Tissot Introduces the First Quartz PRX Chronograph - The PRX chronograph goes quartz for $525

Tissot adds a quartz chronograph to the PRX collection, pairing its integrated steel design with a cool vertically brushed dial and slim built.

3 minutes

Sabine Zwettler

Sep 20, 2026

Best-Watches-2026-under-2000-Euro-Header

Automatic Watches

The Best Watches Under $2,000: Our 2026 Favorites So Far - Seven standout watches that deliver serious value

From Mido and Baltic to Sinn, Oris, and Seiko, these are some of our favorite new watches between $1,00 and $2,000 from the first half of 2026.

7 minutes

Ruediger Bucher

Sep 20, 2026

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Omega Speedmaster, AP Royal Oak Chronograph, Zenith Chronomaster Sport

Chronographs

Seven of the Best Alternatives to the Rolex Daytona - Seven chronographs that give the Daytona a run for its money

The Rolex Daytona is one of the world’s most desirable sports chronographs, but compelling alternatives from Omega, Zenith, Breitling, and others offer plenty of competition.

9 minutes

Ruediger Bucher

Sep 19, 2026

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Sports Watches

Victorinox Maverick Returns in a Refined 39mm Case - Sporty versatility meets Swiss mechanics and quartz precision

Two decades after its debut, the Victorinox Maverick returns with updated proportions, a refined design and enhanced technical specifications. The collection now measures 39mm and comprises ten quartz and four automatic models.

3 minutes

Sabine Zwettler

Sep 19, 2026

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Parmigiani Fleurier Tonda PF Skelett Roségold Milano Blue: Titel

Skeleton Watches

Parmigiani Fleurier Introduces the Tonda PF Skeleton in an Expressive Color Combination - Rose gold meets Milano Blue in a 30-piece skeleton

Parmigiani Fleurier marries a rose-gold case and bracelet with a Milano Blue skeletonized movement, creating a refined interplay of color, light and mechanical architecture.

4 minutes

Sabine Zwettler

Sep 18, 2026

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Interviews

Laurent Mekies - CEO & Team Principal at Oracle Red Bull Racing

Interview

Laurent Mekies on Time Pressure, Trust, and Verstappen's Contract Extension

Four years of Verstappen, one last time in Zandvoort: "There's always the next win" — Laurent Mekies in an exclusive interview. The Oracle Red Bull Racing Team Principal & CEO on victory, time, and responsibility.

6 minutes

Daniela Pusch

Aug 21, 2026

Citizen Eco Drive

Inside the Evolution of the Citizen Eco-Drive and Its 50th Anniversary - An interview with Shoichiro Morita and Yoshihisa Yajima

Marking 50 years of Eco-Drive, Citizen reflects on its light-powered technology, from solving quartz battery limits to shaping the brand today. Shoichiro Morita and Yoshihisa Yajima discuss its origins, evolution, and ongoing relevance.

3 minutes

Caleb Anderson

Apr 3, 2026

Blancpain

An Interview with Blancpain CEO Marc A. Hayek

As Blancpain looks beyond the 70th anniversary of the Fifty Fathoms, President and CEO Marc A. Hayek discusses what’s next for the iconic dive watch, the impact of the Blancpain x Swatch collaboration, the brand’s long-standing Ocean Commitment, and the high-complication movements shaping Blancpain’s future.

7 minutes

Ruediger Bucher

Jan 9, 2026

Photo by: Kyna Uwaeme (www.kynauwaeme.com)

Interview

An Interview with Thomas Fleming on His New Brand, Fleming

11 minutes

Martin Green

Mar 21, 2024

Interview

Talking Shop With Parmigiani Fleurier CEO Guido Terreni

4 minutes

Martin Green

Jul 10, 2022

Women's Watches

Introducing the Blancpain Lady B - Part horology, part jewelry

Blancpain celebrates 70 years of the Ladybird with the Lady B, a 19-mm spherical timepiece that combines mechanical miniaturization with 1950s-inspired design.

4 minutes

Sabine Zwettler

Sep 17, 2026

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Urwerk, extraordinary watch creation with unusual display

Automatic Watches

Seven Watches with Unusual Ways of Displaying Time - When hands and dials are no longer enough

From Urwerk and MB&F to HYT, Audemars Piguet, and Trilobe, these seven watches make us rethink how time is displayed through satellites, liquids, disks, and more.

8 minutes

Johannes Beer

Sep 17, 2026

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Hand-wound movement

Tutima Glashütte Brings Gold and Titanium Together in the New Patria - A refined contrast

Tutima Glashütte introduces a new bicolor Patria that pairs a polished Grade 5 titanium case with 18-karat gold hands, powering by the equally compelling hand-wound manufacture movement.

3 minutes

Sabine Zwettler

Sep 17, 2026

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Hublot Classic Fusion Balloon Dog By Jeff Koons Silver: title

Luxury Watches

Hublot x Jeff Koons: The Classic Fusion Goes Inflated - The Balloon Dog comes to life on the wrist

Hublot and Jeff Koons reinterpret the Classic Fusion as a sculptural timepiece inspired by the artist’s famous Balloon Dog, available in three limited editions.

6 minutes

Sabine Zwettler

Sep 16, 2026

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IWC Ingenieur Automatic 50th Anniversary

Automatic Watches

IWC Ingenieur SL Turns 50 with Two Limited Editions - Marking decades of Gérald Genta’s classic

IWC celebrates 50 years of Gérald Genta’s Ingenieur SL with two limited-edition Ingenieur Automatic models in 40 and 35mm.

3 minutes

Sabine Zwettler

Sep 16, 2026

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Glashuette Original The 70s Tweed Amp: title

Luxury Watches

Glashütte Original Introduces The 70s - A mechanical tribute to the analogue era

Glashütte Original launches The 70s, a new line within the Vintage Collection inspired by vinyl records, vintage amplifiers and analogue hi-fi, paired with finest Saxon mechanical watchmaking and some casual-sporty credentials.

4 minutes

Sabine Zwettler

Sep 16, 2026

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Automatic Watches

Rolex's New Perpetual Padellone Brings Back the Full Calendar - The Crown's next big move

Rolex revives the full calendar with moon phase in the form of the Perpetual Padellone. We break down Calibre 7190, the Haplos system and the brand's updated certification.

5 minutes

Daniela Pusch

Sep 15, 2026

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Patek Philippe: Cubitus Ref. 7128-1G-001 in white gold

Luxury Watches

Five Facts to Know About Patek Philippe - From family ownership to record-setting complications and auction prices

From the Stern family and Grand Complications to the Annual Calendar and Nautilus, these five facts help explain Patek Philippe’s enduring influence.

9 minutes

Ruediger Bucher

Sep 15, 2026

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Rolex – Four Seasons, Daytona made of precious metal with gemstone embellishments

Automatic Watches

Rolex Four Seasons: Four Unique Daytonas for Charity Auction - Spring, Summer, Autumn, and Winter

Rolex presents four extraordinary one-of-a-kind Cosmograph Daytona watches for auction. Named “Spring,” “Summer,” “Autumn,” and “Winter,” the quartet pairs precious metals with natural-stone dials, sapphires, tourmalines, and diamonds. The charity project was developed with Roger Federer and Leonardo DiCaprio.

5 minutes

Johannes Beer

Sep 15, 2026

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The Bvlgari Octo Finissimo 37 Wrist Shot

WatchTime

Inside WatchTime’s September-October 2026 Issue - Bvlgari, Rolex, TAG Heuer, independent watchmaking, and more

The September-October 2026 issue of WatchTime leads with the new Bvlgari Octo Finissimo 37, alongside the 100-year history of the Rolex Oyster, Formula 1 in Monaco with TAG Heuer, major technical reviews, and more.

6 minutes

Caleb Anderson

Sep 14, 2026

Titanium Watches

Norwegian Straum Goes Sportier Than Ever with the Expedition Field Watch in Titanium - Hands-on with the brand's second major collection

The rising microbrand Straum introduces an entirely new line building on the integrated-bracelet platform of its popular Jan Mayen, but made for actual rugged use.

4 minutes

Zen Love

Sep 14, 2026

Nomos Glashütte Orion Gold neomatik new black: wrist

Dress Watches

Nomos Glashütte Orion Gold neomatik new black: Dressed to the Nines - A distinctly more formal character

Nomos Glashütte gives its minimalist Orion a luxurious new look, pairing an 18-karat gold case with a deep black dial for an elegant dress watch made for formal occasions.

3 minutes

Sabine Zwettler

Sep 14, 2026

Jaeger-LeCoultre 101 Secrets with 124 pink and rose-pink sapphires in brilliant cut and 904 brilliant-cut diamonds

Women's Watches

Jaeger-LeCoultre 101 Secrets: The Return of the Secret Watch - One can't help but wonder

Jaeger-LeCoultre is introducing the 101 Secrets, a new interpretation of its Secret Watch, limited to three pieces and built around the smallest rectangular manually wound caliber in the world.

3 minutes

Daniela Pusch

Sep 13, 2026

Fortis

Interview: Fortis Owners Jupp and Petra Philipp on Building the Brand Their Way - "Fortis has become our third child"

In an interview with WatchTime, Fortis owners Jupp and Petra Philipp explain how a chance investment became a family business, why they ignore market studies, and how extreme testing shapes the brand’s tool watches.

14 minutes

Johannes Beer

Sep 13, 2026

IWC, complication watch with luminous material on the dial, in the case, and on the strap

Sports Watches

A Brief History of Watch Lume, From Radium to Super-LumiNova - From radioactive paint to modern glow-in-the-dark technology

From radium and tritium to modern Super-LumiNova, the history of watch lume is a story of scientific progress, military necessity, and safer materials.

5 minutes

Johannes Beer

Sep 12, 2026

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Ebel Sport Classic Chronograph, chronograph on a male wrist

Watches

Ebel Turns 115. Its Anniversary Watches Split the Difference Between Mechanics and Sparkle - One milestone, told two ways

Ebel marks its 115th anniversary with two limited Sport Classic watches — a Dubois Dépraz chronograph and a gemstone-set quartz model.

4 minutes

Daniela Pusch

Sep 11, 2026

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Norqain Independence Skeleton Titanium: title

Skeleton Watches

Norqain Independence Skeleton Titanium: Lightweight and Uncompromising - Lightweight, open-worked, and all black

Weighing a mere 82 grams, the new Norqain Independence Skeleton Titanium combines a Grade 5 titanium case with a fully skeletonized movement and COSC-certified precision.

3 minutes

Sabine Zwettler

Sep 11, 2026

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Panerai Luminor Firenze 8 Giorni PAM01734: title

Hand-wound movement

Panerai Celebrates 100 Years in Florence with Two Luminor Firenze 8 Giorni Editions - Running for eight days

Panerai marks the centenary of its historic Florence boutique with two limited-edition Luminor Firenze 8 Giorni models inspired by a rare 1960s prototype.

5 minutes

Sabine Zwettler

Sep 10, 2026

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Luxury Watches

Louis Vuitton: Five New Directions for the Spin Time Complication - Round and round and round

Five new Tambour Spin Time models from Louis Vuitton bring in-house calibers, a world-time antipode function, a flying tourbillon, and an opal dial — here are all the details.

6 minutes

Daniela Pusch

Sep 10, 2026

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A photograph of the Girard-Perregaux Vintage 1945 Jackpot Tourbillon, which features the first slot machine complication in a wristwatch

Luxury Watches

Regulated Chance: Five Spectacular Gambling-Inspired Watches - Blackjack, baccarat, poker, roulette, and one very expensive slot machine

From Christophe Claret and Girard-Perregaux to Jacob & Co., these five watches turn blackjack, baccarat, poker, roulette, and slots into mechanical complications.

7 minutes

Marcus Henry

Sep 10, 2026

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Pilot's Watches

Meet the Tutima Flieger T5: A Lightweight Take on the Pilot’s Watch - Instrument-style pilot in two iterations

Tutima Glashütte combines decades of pilot-watch expertise with a lightweight Grade 5 titanium case and a compact 38.5 mm diameter in the new Flieger T5.

3 minutes

Sabine Zwettler

Sep 9, 2026

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WatchTime

Big Complications Coming to WatchTime New York 2026 - Major mechanical feats headed to Gotham Hall this October

Perpetual calendars, minute repeaters, flying tourbillons, and more showcase the ambitious mechanics coming to Gotham Hall for WatchTime New York 2026 this October.

7 minutes

Caleb Anderson

Sep 9, 2026

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Hanhart MAD Preventor HD12: wrist, title

Tool Watches

Hanhart Preventor HD12 Returns in a Compact 36mm Edition - Created in collaboration with the "MAD Watch Collector"

The limited-edition brings Hanhart’s rugged tool-watch concept to a smaller case, finished in "Schwarzwald" green and hardened HD12 steel.

3 minutes

Sabine Zwettler

Sep 9, 2026

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Chronographs

A. Lange & Söhne Introduces New Triple Split and 1815 UP/DOWN Variants - New color schemes for two Lange classics

The latest Triple Split presents its exceptional chronograph prowess in a platinum case paired with a rhodié-colored dial, while the 1815 UP/DOWN collection welcomes two limited editions in pink and white gold, each distinguished by a deep-blue dial.

6 minutes

Sabine Zwettler

Sep 8, 2026

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