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America's no. 1 watch magazine

1,969 pieces, a price from 1969: The MoonSwatch Mission to the Moon 1969

Swatch Turned a Watch Launch Into an Admissions Process — the Gold's the Bragging Right - New MoonSwatch

© Swatch
Czapek Promenade Goutte de Rosée: title, wrist
Luxury Watches

Introducing the Czapek Promenade Goutte de Rosée - Morning dew in grand feu enamel

Created in collaboration with Donzé Cadrans, the new Promenade Goutte de Rosée captures the fleeting beauty of a dew drop in a mechanical work of art.
4 minutes
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Sabine Zwettler
Jul 16, 2026
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Breguet Classique Tourbillon 7357: Front
Tourbillon Watches

Breguet Celebrates 225 Years of the Tourbillon with Anniversary Timepieces - A revival of the brand's first modern tourbillon wristwatch and more

The Classique Tourbillon 7357 revives the brand's first modern tourbillon wristwatch, the Classique Tourbillon Sidéral 7255 debuts Breguet's first flying tourbillon, and the Marine Tourbillon Équation Marchante 5887 pays tribute to the company's legacy in marine chronometry.
6 minutes
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Sabine Zwettler
Jul 16, 2026
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Panerai Luminor Luna Rosso Chrono and Luminor Luna Rosso GMT: title
Sports Watches
Panerai Charts a Course for the America’s Cup With Two New Luminor Luna Rossa Models - Full speed ahead
Ahead of the 38th America’s Cup in Naples, Panerai expands its Luna Rossa collection with a chronograph and a GMT model featuring manufacture movements, monochromatic styling, and performance-oriented functionality inspired by professional sailing.
3 minutes
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Sabine Zwettler
Jul 15, 2026
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IWC
A Spotlight: IWC’s Ceramic Revolution - How IWC battled challenging times with innovation, becoming the trailblazer of a new material in watchmaking
Born from the pressures of the quartz crisis, IWC’s embrace of ceramic reshaped modern watchmaking. From early zirconium oxide cases to Ceratanium, this feature traces how innovation under pressure turned Schaffhausen into a materials trailblazer.
4 minutes
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Martin Green
Jul 15, 2026
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Bulgari Octo Finissimo Perpetual Calendar, ref. 104262: title
Perpetual Calendar
Bulgari Dresses the Octo Finissimo Perpetual Calendar in Monochromatic Blue - A cool blue entrance to the ultra-thin perpetual calendar
Bulgari introduces a striking new blue titanium version of its record-setting Octo Finissimo Perpetual Calendar. Combining ultra-thin watchmaking with a monochromatic aesthetic, the latest interpretation brings a fresh look to one of contemporary horology’s most celebrated complications.
3 minutes
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Sabine Zwettler
Jul 14, 2026
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Zenith Chronomaster Original Edition Paris: title
Chronographs

Meet the Zenith Chronomaster Original Paris Edition - A tribute to the City of Lights

Limited to 50 pieces and available exclusively in France, the new Chronomaster Original Paris Edition combines the heritage of the El Primero chronograph with a verdigris-green dial inspired by Parisian architecture and urban perspectives.
3 minutes
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Sabine Zwettler
Jul 14, 2026
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Bell & Ross BR-05 Chrono S.T. Dupont: title
Chronographs

Bell & Ross and S.T. Dupont Celebrate the Art of Cigars with the BR-05 Chrono - A special model inspired by the world of premium cigars

Bell & Ross partners with French luxury house S.T. Dupont for a special edition of the BR-05 Chrono inspired by the world of premium cigars. It comes in a two-tone case complemented by a dial in warm tobacco tones.
3 minutes
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Sabine Zwettler
Jul 13, 2026
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Breguet

History, Craftsmanship, and the Classique 7637: A Spotlight on Breguet Minute Repeaters - Dong … dong … ding-dong … ting ting ting

Breguet’s legacy in minute repeaters is traced through historic pocketwatches and the refined Classique 7637. With a focus on acoustic innovation, traditional craftsmanship, and elegant design, the brand's story reflects a long-standing commitment to horological innovation and artistry.
3 minutes
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Martin Green
Jul 13, 2026
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Casio Edifice EFK-200XPB-1A
Automatic Watches

Casio Edifice EFK-200 Review: Is Casio's Third Mechanical Watch Worth the Upgrade? - Hands-On

Casio's mechanical watch game just levelled up (again). Meet the third generation: the Edifice EFK-200.
5 minutes
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Daniela Pusch
Jul 11, 2026
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Regulator
When Time Gets Regulated: Six Regulator Watches That Love to Be Different - Nothing regular about them
Regulator watches separate hours, minutes, and seconds for maximum precision — a layout once essential in laboratories, factories, and railroads. This feature looks at six contemporary interpretations, from historically grounded designs to bold modern statements.
5 minutes
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Martin Green
Jul 10, 2026
Arnold & Son Perpetual Moon 41.5 Steel Colours of the Moon, ref. 1GLBS.M01A.C1242S, front
Moon Phase Watches
Arnold & Son Unveils the Perpetual Moon “Colours of the Moon” - Moonlight in new hues
Arnold & Son expands its Perpetual Moon collection with three stainless-steel limited editions. Each model combines a moon-phase display with a watchmaking first: PVD-coated mother-of-pearl is used for both the dial and the celestial backdrop.
3 minutes
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Sabine Zwettler
Jul 10, 2026
Christopher Ward The Twelve Xander: title
Skeletonized Watches
Christopher Ward Turns the Skeletonized Twelve X into a Hand-Painted Work of Art - A Christopher Ward x The Dial Artist collaboration
Created in collaboration with British artist Chris Alexander, better known as "The Dial Artist," the limited-edition transforms Christopher Ward's in-house skeletonized caliber into a colorful canvas. Each of the 150 watches features individually hand-painted movement components, making every piece unique.
3 minutes
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Sabine Zwettler
Jul 9, 2026
Rado DiaStar Original Skeleton Limited Edition, blue watch, title
Skeleton Watches
Rado Adds a Splash of Summer Color to the DiaStar Original Skeleton - A July skeleton
Rado brightens up the DiaStar Original Skeleton with three colorful limited editions. Produced in runs of 555 pieces each, the new models combine vibrant summer hues with a fully skeletonized movement and the unmistakable design of one of the brand’s most enduring icons.
3 minutes
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Sabine Zwettler
Jul 9, 2026
Jaeger-LeCoultre Polaris Date Q9128981: date
Dive Watches
Jaeger-LeCoultre Introduces a More Compact Polaris Date
The latest Polaris Date retains the collection’s signature sporting elegance while introducing a new 40mm case designed for enhanced comfort and everyday versatility.
3 minutes
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Sabine Zwettler
Jul 9, 2026
Nomos Glashuette Ahoi neomatik sky und sand
Sports Watches

Nomos Glashütte Welcomes Summer with the Ahoi neomatik sky and sand - Summer-inspired, beach ready

As summer is in full swing in the Northern Hemisphere, Nomos Glashütte once again expands its nautical-inspired Ahoi collection. The new Ahoi neomatik sky and Ahoi neomatik sand combine sporty functionality with fresh seasonal colors, offering versatile companions for life on and off the water.
3 minutes
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Sabine Zwettler
Jul 9, 2026
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Laco Frankfurt 40 GMT: title
GMT Watches

Laco Introduces the Frankfurt 40 GMT in a More Compact Size - New new GMT-equipped pilot

The award-winning pilot's GMT watch is now available with a 40mm case while retaining its full functionality and travel-ready design.
3 minutes
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Sabine Zwettler
Jul 9, 2026
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Seiko

Seiko and Rowing Blazers Reprise Their Much Hyped Collaborations - In a fourth edition, the new collab leans into the original's popular Rally Diver design.

The fourth Seiko 5 Sports collaboration with Rowing Blazers and Wind Vintage revisits the cult-favorite Rally Diver in vivid blue and green, two case sizes, and larger—but still limited—runs of 2,500 pieces each.
4 minutes
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Zen Love
Jul 9, 2026
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Young man with dress watch instead of dive watch
Automatic Watches

Why Gen Z Is Choosing Cartier Over Rolex Sports Watches - The new language of luxury

Cartier’s rise among younger collectors signals more than a passing trend. As Gen Z turns away from ubiquitous steel sports watches, design, cultural relevance, vintage character, and understated style are redefining what makes a watch desirable.
6 minutes
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Johannes Beer
Jul 8, 2026
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Interviews

Citizen Eco Drive
Inside the Evolution of the Citizen Eco-Drive and Its 50th Anniversary - An interview with Shoichiro Morita and Yoshihisa Yajima
Marking 50 years of Eco-Drive, Citizen reflects on its light-powered technology, from solving quartz battery limits to shaping the brand today. Shoichiro Morita and Yoshihisa Yajima discuss its origins, evolution, and ongoing relevance.
3 minutes
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Caleb Anderson
Apr 3, 2026
Blancpain
An Interview with Blancpain CEO Marc A. Hayek
As Blancpain looks beyond the 70th anniversary of the Fifty Fathoms, President and CEO Marc A. Hayek discusses what’s next for the iconic dive watch, the impact of the Blancpain x Swatch collaboration, the brand’s long-standing Ocean Commitment, and the high-complication movements shaping Blancpain’s future.
7 minutes
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Ruediger Bucher
Jan 9, 2026
Photo by: Kyna Uwaeme (www.kynauwaeme.com)
Interview
An Interview with Thomas Fleming on His New Brand, Fleming
11 minutes
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Martin Green
Mar 21, 2024
Parmigiani-Fleurier-CEO-Guido-Terreni
Interview
Talking Shop With Parmigiani Fleurier CEO Guido Terreni
4 minutes
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Martin Green
Jul 10, 2022
Robot Legends LE Josef Mašín: title
Hand-wound movement
Meet the Robot Legends LE Josef Mašín - A tribute to courage, freedom, and time
The Czech independent watchmaker launches the first model in its new Legends collection, honoring resistance fighter Josef Mašín with an eight-day movement and a design rich in historical symbolism.
3 minutes
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Sabine Zwettler
Jul 8, 2026
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Luxury Watches
It's a Date: Seven Notable Date Complications - The world's most practical complication
In watchmaking, any function beyond telling time is a complication, and the date is one of the oldest and most useful. From simple displays to complex calendars, explore how brands interpret the world’s most practical complication.
6 minutes
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Martin Green
Jul 8, 2026
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Oris Divers Date 01 733 7795 4057: title
Dive Watches
Oris Gives the Divers Date a Vintage-Military Twist - Olive-green, field-watch-inspired flavor
With the new olive-green Divers Date, Oris adds a field-watch-inspired flavor to its classic dive watch lineup. The 39mm automatic diver pairs military-tinged color cues with a ceramic bezel, 200-meter water resistance, and two straps.
3 minutes
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Sabine Zwettler
Jul 7, 2026
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IWC Ingenieur Automatic 35, ref. REF. IW324902: title
Luxury Watches
IWC Gives the Ingenieur Automatic 35 a Fresh New Look - It's pool season
IWC Schaffhausen expands its Ingenieur Automatic 35 collection with a fresh "Pool" dial, adding a vibrant new option to the 35mm luxury sports watch. The latest model retains the collection's distinctive integrated-bracelet architecture, sophisticated dial pattern, and finely finished steel case.
3 minutes
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Sabine Zwettler
Jul 7, 2026
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Watch Reviews
Hands-on with the D1 Milano D-Tech Oil II - Oil-filled fun
Filling a watch case entirely with oil doesn't sound like a good idea, yet it has its benefits. Many brands have done this over the years, and now D1 Milano offers one at an attractive price point with a compelling design, but how will it be on the wrist? Let's find out!
4 minutes
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Martin Green
Jul 7, 2026
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Hanhart Thermosphere Limited Edition: title
Tool Watches

Designed with German Firefighters, Hanhart Launches the Thermosphere - "Call 112"

Developed together with a German Firefighters Association, the Thermosphere translates the timing structure of a breathing-apparatus operation into a purpose-built tool watch. Limited to 112 pieces, the watch pays tribute to the men and women who work against the clock when every minute matters.
4 minutes
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Sabine Zwettler
Jul 7, 2026
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Vacheron Constantin Overseas Self-Winding 34.5mm, ref. 4600V_200R-H128: title
Luxury Watches

Vacheron Constantin Drops New 34.5mm Overseas Self-Winding Models - Smaller size, same great entrance

Vacheron Constantin expands the Overseas collection with two new 34.5mm self-winding models in rose gold and stainless steel. Featuring striking lacquered dials, interchangeable straps, and refined proportions, the latest additions combine everyday versatility with the unmistakable sporty elegance of the collection.
3 minutes
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Sabine Zwettler
Jul 7, 2026
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H. Moser & Cie. Endeavour Flyback Chronograph Dual Time Date: wrist
Chronographs

H. Moser & Cie. Introduces the Endeavour Flyback Chronograph Dual Time Date - Three complications, one intuitive display

Combining a flyback chronograph, dual-time display, and date indication, H. Moser & Cie.’s latest Endeavour model showcases remarkable mechanical complexity through an exceptionally clean and intuitive design.
3 minutes
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Sabine Zwettler
Jul 6, 2026
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Titanium Watches

Introducing the Straum Jan Mayen Frozen Metal Titanium - The Norwegian microbrand's first integrated titanium bracelet, with a blast of icy vibes

The Norwegian nature that inspires Straum dials manifests as a chilly treatment in all lightweight titanium.
4 minutes
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Zen Love
Jul 6, 2026
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Ferdinand Berthoud
When Heritage Designs the Future: A Spotlight on Ferdinand Berthoud - How an 18th-century chronometer legacy shapes one of modern haute horlogerie’s most uncompromising brands
Ferdinand Berthoud is a young brand with a lot of heritage and uses that combination to the fullest to achieve new heights in haute horlogerie.
5 minutes
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Martin Green
Jul 6, 2026
Corum Heritage Coin: titel
Gold Watches
Corum Revives the Coin Watch for America’s 250th Anniversary with 50 State-Inspired Editions - 50 states, 50 designs
To celebrate the 250th anniversary of the United States, Corum reimagines its historic Coin Watch in a collection of 50 state-themed editions. The Heritage Coin collection comprises 250 watches in total and pays tribute to both American history and one of Swiss watchmaking’s most recognizable designs.
3 minutes
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Sabine Zwettler
Jul 4, 2026
Breitling Avenger B01 Chronograph 42 Night Mission America250 SB01464A1C1X1 and Breitling Avenger Automatic 42 America250 A173281B1C1X1: Front
Automatic Watches
Red, White, & Blue: Watches Celebrating America’s 250th Anniversary - The Semiquincentennial, say that five times fast
From Swiss-made chronographs honoring the Semiquincentennial to American military-inspired field watches and a heritage-driven Benrus's limited edition and a tribute from Britain, these timepieces mark 250 years of American history through craftsmanship, symbolism, and patriotic design.
8 minutes
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Sabine Zwettler
Jul 3, 2026
Omega Seamaster
The History and Evolution of the Omega Seamaster - A decade-by-decade look
From its postwar beginnings to the depths of the modern Ultra Deep, the Omega Seamaster has evolved through decades of shifting technology, culture, and design. This feature from our Special Design Issue traces how one collection adapted to each era while remaining unmistakably a Seamaster.
5 minutes
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Martin Green
Jul 3, 2026
Skeleton Watches
A Closer Look at Skeletonized Watches - A Spotlight
Showing what is happening inside a mechanical watch gives new appreciation to the art of watchmaking, when less is actually more.
6 minutes
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Martin Green
Jul 3, 2026
Bremont Limited Edition Terra Nova HRR Chronograph: wrist, title
Chronographs
Bremont Celebrates Henley Royal Regatta with Limited-Edition Terra Nova HRR Chronograph - Ready to row
Limited to 150 pieces, Bremont's latest Terra Nova Chronograph honors its role as Official Timing Partner of the Henley Royal Regatta with a regatta-inspired stroke counter, distinctive blue-and-white colorway, and a 62-hour automatic movement.
3 minutes
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Sabine Zwettler
Jul 2, 2026
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Louis Erard 2340 Mauve und 2340 Forest: two watches, title
Sports Watches
Louis Erard Adds to 2340 Collection with the Mauve and Forest Editions - A distinct display of minimalism
Louis Erard expands its 2340 collection with the new Mauve and Forest editions. Integrated design, lightweight materials, and distinctive textured dials define the latest additions.
3 minutes
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Sabine Zwettler
Jul 2, 2026
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Luxury Watches
Mauron Musy Introduces the MU09 NODE° to the U.S. Collector Community - A closer look at Mauron Musy’s U.S. debut for the MU09 NODE°
The Swiss independent brought its new micro-rotor watch to collectors in New York and Miami as it looks to build a deeper presence in the American market.
5 minutes
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Caleb Anderson
Jul 2, 2026
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Women's Watches
Perfect For Her: A Closer Look at Six Women's Watches
Today’s women’s watches appeal to those who want a special timepiece that suits them exactly. Offering sparkle and brilliance not found on men’s watches or a special fit for a slender wrist, these models are also a perfect holiday gift.
5 minutes
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Dara Hinshaw
Jul 2, 2026
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Longines Conquest Heritage Central Power Reserve: title
Automatic Watches
Longines Refreshes the Conquest Heritage Central Power Reserve - Now equipped with a light blue opaline dial
Longines expands its Conquest Heritage Central Power Reserve collection with a refined light blue opaline dial, available on a bracelet or gray leather strap. The vintage-inspired model showcases one of the brand’s most distinctive complications: a central rotating-disc power reserve display first introduced in 1959.
3 minutes
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Sabine Zwettler
Jul 2, 2026
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Advertisement
Sponsored: Bulova’s Lunar Pilot “Black Hole” Brings the Collection to 41mm - The most wearable Lunar Pilot yet
Bulova brings the Lunar Pilot collection to a smaller 41mm case with the limited-edition “Black Hole,” a matte-black chronograph rooted in one of the most compelling chapters of the brand’s Apollo 15 history.
4 minutes
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WatchTime Team
Jul 1, 2026
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Doxa SUB 200 T.GRAPH II, silver: wrist, title
Dive Watches
Doxa Revives the SUB 200 T.GRAPH - One of the earliest dive chronographs returns to the market
Nearly six decades after its debut, Doxa brings back one of the earliest dive chronographs. The new SUB 200 T.GRAPH II arrives with refined proportions, a Sellita automatic chronograph movement, and an expanded lineup that includes a new Caribbean Blue dial.
3 minutes
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Sabine Zwettler
Jul 1, 2026
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Grand Seiko
Grand Seiko Renews the Evolution 9 Collection - New dials, better bracelets, and U.F.A. Spring Drive accuracy
Grand Seiko is renewing the core Evolution 9 Collection with nine updated references, revised nature-inspired dials, improved bracelets, micro-adjust clasps, and broader use of its ±20-seconds-per-year Spring Drive U.F.A. Caliber 9RB2.
6 minutes
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Caleb Anderson
Jul 1, 2026
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Advertisement
Movado Celebrates 145 Years of Swiss Watchmaking with the Heritage Kingmatic and Alta Centurion - Sponsored
Founded in La Chaux-de-Fonds in 1881, Movado celebrates its 145th anniversary with two new releases: the revived Heritage Kingmatic and the contemporary Alta Centurion chronograph.
4 minutes
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WatchTime Team
Jun 30, 2026
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Urwerk UR-120 Blue Planet: wrist, title
Urwerk
Urwerk Introduces the UR-120 Blue Planet - The final chapter
Urwerk concludes its UR-120 trilogy with the Blue Planet edition, a 20-piece limited series combining a deep-blue case, sophisticated satellite-hour display and a mechanically animated "salute" complication.
3 minutes
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Sabine Zwettler
Jun 30, 2026
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