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America's no. 1 watch magazine

Louis Erard: Marqueterie de Paille Turns Straw Into Art - A centuries-old craft meets the wrist

Louis Erard’s Marqueterie de Paille transforms rye straw into a shifting blue dial assembled by hand across 28 sections and limited to 25 unique pieces.
3 minutes

How to Build the Ultimate Five-Watch Collection with No Budget Limit - Five grails, one safety watch, and absolutely no restraint

From A. Lange & Söhne and Patek Philippe to F.P. Journe and Berneron, these five watches form a dream collection with no budget ceiling.
6 minutes
Sep 7, 2026
Introducing the IWC Pilot’s Watch Chronograph 41 Mercedes-AMG Petronas Formula One Team - Purple arrives for the Singapore Grand Prix
IWC Schaffhausen marks the upcoming Singapore Grand Prix with a new 41mm titanium chronograph for the Mercedes-AMG Petronas Formula One Team, featuring a vivid purple dial.
3 minutes
Maurice Lacroix: Six AIKON-IC Watches in Frozen Carbon - No two dials are alike
Maurice Lacroix expands the AIKON-IC collection with six Frozen Carbon watches mixing carbon fiber with bronze, titanium, steel, or vivid pigments, including three limited editions.
4 minutes
Czapek Opens a New Geneva Flagship and Unveils Two Limited Editions - Geneva Watch Days 2026
Czapek returns to Quai des Bergues with a new Geneva flagship and two limited editions, led by the platinum Place Vendôme Complicité Glacier Blue.
5 minutes

Introducing the Urwerk UR-1001 Amadeus - Measuring seconds to a millennium

The unique piece pairs an extraordinarily complex mechanical architecture with an intricately hand-engraved titanium case by Florian Güllert.
4 minutes

Independent Watchmaking at Its Most Inventive at WatchTime New York 2026 - Eight boundary-pushing creations headed to Gotham Hall

New creations from Artime, URWERK, Massena Lab, Parmigiani Fleurier, Ressence, Czapek, Sarpaneva, and Moritz Grossmann are headed to New York.
6 minutes

Chopard: L.U.C 1963 Heritage Chronograph in Prussian Blue - Prussian blue takes center stage

Chopard revisits the L.U.C 1963 Heritage Chronograph with a Prussian Blue dial, Lucent Steel case, and hand-wound flyback movement, limited to 25 pieces.
3 minutes

Gallet 2.0 Is Finally Here: A Breakdown of the Revived Brand & Its 2026 Collections - Flying Officer, Multichron, and more

The historic brand Gallet was purchased last year by Breitling and, after much anticipation, its first new collections are now finally revealed.
6 minutes
Sep 3, 2026

Oris ProPilot X Gonzo Edition: A Daredevil Takes the Spotlight - Geneva Watch Days 2026

After Kermit the Frog and Miss Piggy, Oris returns to the world of Disney’s The Muppets for its boldest act yet. This time, The Great Gonzo takes centre stage, bringing his daring spirit and unmistakable style to the ProPilot X with a colourful 10-day power reserve.
3 minutes

Frederique Constant Expands the Classics Moneta and Highlife Collections - Geneva Watch Days 2026

Frederique Constant is adding two new mechanical highlights to its collections. The Classics Moneta makes its debut with a hand-wound movement, marking the first mechanical interpretation of the young line. At the same time, the Highlife collection gains two new Moonphase Date Manufacture models.
3 minutes

Tudor Revives the North Flag With GMT and Master Chronometer Certification - The cult tool watch returns

The Tudor North Flag returns with a GMT function, integrated bracelet, and METAS-certified manufacture movement inside a 40mm steel case.
3 minutes

TAG Heuer Celebrates 50 Years of the Monza with a New Flyback Chronograph - The forged-carbon anniversary edition revisits the racing colors of the original 1976 Monza

Limited to 500 pieces and celebrating 50 years, the TAG Heuer Monza Flyback Chronograph pairs a 42 mm forged-carbon case with the COSC-certified Calibre TH20-12.
3 minutes

Interviews

Bremont Expands the Terra Nova Jumping Hour with a New Case Size And Dial Options - Geneva Watch Days 2026
Bremont adds five new iterations to the Terra Nova Jumping Hour, including the collection’s first 35mm cases, a new burgundy colorway and distinctive textured finishes.
4 minutes
Five Great Luxury Watches Under 40mm - Small cases, serious watchmaking, and plenty of variety
From Tudor and Jaeger-LeCoultre to Omega, Longines, and Baltic, these five watches prove a well-rounded luxury collection doesn’t need oversized cases.
5 minutes
Sep 1, 2026
Hands-On with the Robot Albatros - A Czech pilot’s watch with an eight-day power reserve
Inspired by the Czech Aero L-39 jet trainer, the Robot Albatros pairs a 904L steel case with an eight-day La Joux-Perret movement and distinctive aviation details.
4 minutes
Aug 31, 2026
Mühle-Glashütte Revives Its First Wristwatch with the Marinefliegeruhr-I Edition 2026 - A faithful return to the watch that started it all
Thirty years after entering the wristwatch market, Mühle-Glashütte revisits its first model with the 300-piece Marinefliegeruhr-I Edition 2026.
3 minutes
Aug 31, 2026
Super-LumiNova Explained: Why Watches Glow in the Dark - The science behind the glow
From tritium tubes to Super-LumiNova and glowing cases, here’s how luminous materials work in watches and why modern lume lasts longer and shines brighter.
8 minutes

What to Know Before Geneva Watch Days 2026 Kicks Off

Geneva Watch Days returns for its 7th edition, September 2–6, 2026. See the full brand list and what's new for collectors and insiders.
5 minutes
Aug 30, 2026

Introducing the Seiko Presage Classic Series Craftsmanship in Enamel and Urushi - Two expressions of Japanese craftsmanship

The new Presage models pay tribute to the Laurel, Seiko’s first wristwatch, with finely crafted enamel and Urushi lacquer dials.
4 minutes
Aug 29, 2026

IWC Big Pilot’s Watch Perpetual Calendar Marks 140 Years of Mercedes-Benz - A tribute to an automotive legacy

IWC Schaffhausen celebrates Mercedes-Benz’s 140th anniversary with a 140-piece Big Pilot’s Watch featuring the innovative Perpetual Calendar ProSet.
4 minutes
Aug 29, 2026

Ressence: Type 7 Black and Cactus — Time in Motion - Two new colorways for Ressence’s GMT tool watch

Ressence expands its GMT watch with two new colorways — fully-equipped with the patented ROCS 7 display system, an oil-filled dial, and an integrated titanium bracelet.
4 minutes
Aug 28, 2026
Lancaster Watch Weekend Brings Three Days of Horology to Pennsylvania This September - America’s watchmaking heart beats on
The event returns September 25–27 with exhibitions, workshops, collector gatherings, and a Sunday watch fair in the heart of American watchmaking history.
3 minutes
Aug 26, 2026
Longines Reimagines the Master Collection - A monopusher and moonphase chronograph to know
Longines unveils a comprehensively redesigned Master Collection, highlighted by a monopusher and a moonphase chronograph.
5 minutes
Aug 25, 2026
WatchTime and Burdeen’s Jewelry Bring Collectors Together in Chicago - A photo report
More than 100 collectors gathered at Burdeen’s Jewelry in Chicago for an evening of new watches, brand presentations, cocktails, and conversation with WatchTime.
2 minutes
Aug 25, 2026
An In-Depth Look at Patek Philippe’s Annual Calendar - From Invention to Collection Cornerstone
Introduced in 1996, Patek Philippe’s annual calendar has become a cornerstone complication of the brand. From its origins as a novel alternative to perpetual calendars to its many evolutions across collections, we explore how it became an enduring signature of Patek Philippe.
7 minutes
Aug 25, 2026
The 38mm Omega Speedmaster Is Now More Moonwatch-Like Than Ever - There’s a lot to like about a smaller, automatic take on a midcentury tool-watch icon
The latest updates to the Omega Speedmaster 38 aren’t groundbreaking, but round subdials, revised proportions, and other Moonwatch-inspired details make the automatic “Speedy Reduced” more enthusiast-friendly.
5 minutes
Aug 25, 2026
Blancpain Takes the Bathyscaphe back to 1968 for its 70th Anniversary - A vintage re-edition marking seven decades
For the legendary dive watch's anniversary, Blancpain revisits a landmark 1968 model with a vintage-inspired design and a 100-hour power reserve. Limited to 300 pieces, the new edition brings the beautifully raw historic character together with high-end contemporary watchmaking.
3 minutes
Aug 24, 2026
Why Every Watch Enthusiast Should Experience the Horological Americana of Lancaster, Pennsylvania - Hamilton’s history is just one reason the quaint Pennsylvania county of Lancaster beckons watch lovers.
From factory floors and museum vitrines to modern workshops and a one-of-a-kind boutique, Lancaster, Pennsylvania tells the deeper story of Hamilton, and further why this quiet county remains one of the most meaningful places in American watchmaking history.
9 minutes
Aug 24, 2026
Favre Leuba: Deep Raider Day Date — A Dive Watch with a Golden Edge - Two-tone style meets 300-meter dive-watch capability
Favre Leuba gives the Deep Raider Day Date a more refined look with yellow gold PVD accents and three new dial options.
4 minutes
Aug 24, 2026
Seven High-Performance Watches Built for the US Open - From center court to the stands, these watches are built to keep up
From Rolex and Richard Mille to Omega and De Bethune, these seven sports watches bring lightweight construction, shock resistance, and serious performance to the US Open.
8 minutes
Czapek Promenade Transparencies Aqua Blue: A Mechanical Study in Blue - Skeletonized in aqua blue
Czapek presents the Promenade Transparencies Aqua Blue, pairing a blue-tinted sapphire crystal dial with a fully skeletonized manufacture movement.
4 minutes
Aug 23, 2026
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